As a skilled Marketing Specialist with 4 years of experience, I excel in developing impactful CRM strategies using HubSpot and building immersive digital experiences through Webflow, WordPress, and Figma. My expertise spans social media automation, data-driven content creation, and community-focused newsletters, helping brands enhance engagement and grow their online presence.
Creating responsive, brand-aligned websites on Webflow and WordPress.
Specialising in automation to deliver engaging, data-driven content that fosters vibrant online communities and boosts brand reach.
Driving customer loyalty through targeted campaigns and optimised lifecycles.
Using brand visual boards to audit and strengthen brand presence and positioning.
I use a data-driven approach to elevate brand presence, conducting visual audits in Figma to refine brand positioning. My content ideas are shaped by insights from platforms like Pinterest and Behance, while a “backdoor” strategy—analysing competitor content—helps me understand audience preferences. This method ensures every piece resonates and strengthens your brand.
Connecting Brands with People!
I worked with XTCC to establish a strong brand persona, shaping their presence as a leader in sustainable carbon credit investments. My contributions included developing a website along with CRM strategy with targeted sales and lead pipelines, as well as designing marketing campaign workflows to drive engagement. By analysing audience insights and refining brand messaging, I ensured XTCC’s positioning resonated with eco-conscious investors and aligned with the mission of mobilising capital for a net-zero world.
I collaborated with Sustainable Capital PLC to develop their website, using Webflow to create a user-friendly, visually appealing website. I established a Knowledge Hub to centralise newsletters and updates, ensuring clear communication on sustainable investing. Leveraging Canva, I designed impactful marketing collateral and social media content, strengthening Sustainable Capital’s brand as a trusted platform in the ESG and green bond market.
The technological revolution is changing aspect of our lives, and the fabric of society itself. it’s also changing the way we learn and what we learn. Factual knowledge is less prized when everything you ever need to know can be found on your phone. There’s no imperative to be an expert at doing everything when you can.
The technological revolution is changing aspect of our lives, and the fabric of society itself. it’s also changing the way we learn and what we learn